ABOUT OUR
COMPANY

Media planning and advertising agency
Branding specialist
Ultimate generation media
monitoring system
Innovation is in our dna

Mediacorp is a Media Planning Agency, mainly focussed on brand positioning, new brand release and advertising Budget optimization. Founded in 2009 and nominated as “innovative company” in 2012, today Mediacorp is located as the fastest growing media Agency as well as the most complete firm withing its market.

This is a result of beeing the media agency with the most advanced and complete technology for media audit and competitor´s monitoring system, as well as the most complete networks of representatives in México and Latin America wich has led us to a consistent grouth of accounts value and billing

Wellcome to our website

Our
services

WE CAN AND WE WANT.
WE HAVE THE PEREFECT BLEND off
talent and INFRASTRUCTURE
SO WE MAY OFFER YOU A
COMPLETE VARIETY OF SERVICES.

Strategic Planning

Annual Strategic Planning for corporate brands, focused mainly on “Brand Awarness” as well as to compete efficiently against other important brans within its category. These sort of strategies require to develop different campaigns during one year, for one or more products, based on measurable and quantifiable objectives like GRPs, scope, frequency, SOV, SOI.

Tactical Planning

We design short campaigns, whose main objective is to achieve results in a short term, and they are basically measured based on the return of investment and customer response or “Call to Action”.

Brand Launching

This Strategies are designed to ksuccesfully launch a new product or service throughout mass media and its success depends on information about consumers, competitors and media means, for example: consumption habits, media exposure and affinity, audience, etc, coupled with preferential media rates.

Advertising Budget Optimization

Through a diagnostic about the current media strategy of a brand, it is possible to Identify opportunity areas in order to implement changes to achieve better results by using the same Budget of the advertiser.

Campaign Management

For those brands and advertisers that have its media strategy already designed so they require support only to administrate and control their advertising campaigns.

Media Audit

It ensures the fulfillment and complete delivery o services from your media suppliers as well as the accurate payment to them. By using our monitoring systems, we reconcile the reports of broadcasting companies or media companies against the information of our systems in order to ensure that the reports from the media companies are 100% accurate.

Competitors Advertising monitoring

It provides a company with the information about the advertising activity of one or various competitors, this way your will be able to make the right decisios knowing exacly which one of your competiros is advertising, what they communicate, where and when they appear and how much they by media or their share of investement.

our
EVOLUTION

We are a Multi awarded Media agency.
Innovation is part of our DNA.

We Know that Improvisation
requires cleverness,but innovation goes
far beyond, first you improvise, then implement,
try out, test and amend,
once you have finished the process,
you have finally innovated.
That is why we assure that in Mediacorp
we don not improvise, we innovate.

2009

We developed the first tv advertising monitoring system in mexico based on acoustuc fingerprint recognition technology.
Additioned radio advertising monitoring using the same technology as TV.
Implementation of the first ooh (out of home) media monitoring system that enables our customers to audit their campaigns an also detect and identify competitors advertising activity on this media.
Complemented TV, radio and outdoor with print (press & magazine) advertising monitoring.
Mediacorp becomes the first media agency with a multimedia advertising monitoring system.
Expanded our media monitoring coverage by integrating the 24 most representative cities in Mexico.
Consolidated tv, radio, ooh press and magazine media monitoring systems into a single platform, so we created 1001 Media™.
1001 Media®1001 media™ is stablished in usa as part of the mediacorp network.
We are currently the media agency with the largest and most complete advertising media information infrastructure in Mexico, expanding our network to usa: (San Antonio, Los Angeles, Miami, Chicago, New York) and Latam: (Buenos Aires, Bogota, Sao Paulo, Santiago de Chile, Lima)